EQ
Guy Kawasaki
Enchantment
Members only. September 20, 2012 11AM ET
Element: Emotional Intelligence
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Who is this workout for?
Project Managers, HR Professionals, Division Leaders, Department Managers, Team Leaders, Team Members, Executives, L&D Professionals.
What you learn.
- How to achieve likability.
- How to achieve trustworthiness.
- How to overcome resistance.
- How to enchant your employees and your boss.
Why this event?
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal.
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Why it makes a difference.
In this session for G5 Leadership, Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people.
By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
Guy Kawasaki
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten New York Times bestselling books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.